Dec 11 2017

Have a Successful Open Enrollment with SMS for Communication

As your open enrollment period comes around, it’s time to increase open enrollment awareness. When you want to get your employees signed up for the benefits they deserve, you need to communicate effectively. Sending out emails to your workforce isn’t going to get the attention you need as open enrollment begins. You can try using posters and other printed materials to get the attention of your employees, but text messaging is the fastest, most direct way for your HR department to reach out to your employees.

Here’s how text messaging will improve your next open enrollment period:


It’s Cost Effective to Use SMS Over Other Forms of Communication

Communication is essential to a successful open enrollment period. To make your open enrollment period worker-friendly, you have to establish easy ways for workers to communicate with your HR department. While you can print out posters and send out emails to your employees, texting is faster and costs less money. Employees are going to read text messages much more often than they will read emails. When you want to share information about health plans and upcoming enrollment options, it’s time to use text messaging.


Text Messages Keep Employees on Task

Your employees may need several reminders to enroll for benefits during the open enrollment period. You can send out a group text message before enrollment even starts to get employees motivated to think about benefits. As the period progresses, send out reminder texts to employees that haven’t completed the paperwork yet. If you need an employee to sign up for a benefit meeting, a quick text message can get the meeting set up.


Information About Benefit Plans is Easy to Share

Instead of printing out packets describing all of the various benefits available to employees, send out links to information instead. You won’t waste paper on materials that your employees may not even want. When you send out links to further information, your employees will be able to research the various plans right from their smart phone. Employees can refer back to text messages easily and don’t have to worry about losing paperwork.


Frequently Asked Questions Can be Answered Automatically

Once employees start using text messaging to reach out to HR, they will find that asking questions is a simple process. Instead of wasting the valuable time of your HR staff with mundane questions, your texting software can be set up to answer some of the most frequently asked questions through text message. An employee can text, “BENEFITS” to HR and receive a text that outlines the various benefit plans available.


Messages Can be Personalized

When you have a few employees left who haven’t signed off on a benefit plan, a personalized message can get their attention. When you use texting to send a personalized message to an employee, they are more likely to answer the message. When you have an employee who is hesitant to commit to a plan, communication with this employee is important to ensure they get the benefits they want.


To have a successful open enrollment period, it’s time to focus on the ways you communicate with your employees. Text messaging allows you to communicate quickly in a direct, cost-effective way. In addition, you have the ability to collect feedback from employees through a survey, or answer questions automatically using the software system. If you use these tips your open enrollment period will run more smoothly and your HR communication will reach a new level.

Guest Author Biography:

Ken Rhie


Ken Rhie is the CEO of Trumpia, which earned a reputation as the most complete SMS solution including user-friendly user interface and API for mobile engagement, Smart Targeting, advanced automation, enterprise, and cross-channel features for both mass texting and landline texting use cases. Mr. Rhie holds an MBA degree from Harvard Business School. He has over 30 years of experience in the software, internet, and mobile communications industries.